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1
Customer brand engagement : affection to brand usage intent and moderating effect of brand experience
Julkaistu 2015Aiheet: Hae kokoteksti Hae kokotekstiPro gradu -
2
Measuring consumer brand engagement on social media with annoyance as a moderator
Julkaistu 2017Aiheet: Hae kokoteksti Hae kokotekstiPro gradu