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  1. 1
    Customer brand engagement : affection to brand usage intent and moderating effect of brand experience

    Customer brand engagement : affection to brand usage intent and moderating effect of brand experience by Hintikka, Anni

    Published 2015
    Subjects:
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    Master's thesis
  2. 2
    Examining the antecedents and consequences of web brand experience

    Examining the antecedents and consequences of web brand experience by Konttinen, Joel

    Published 2019
    Subjects: “…brand experience…”
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    Master's thesis
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