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381
The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm
Published 2021Subjects: Get full text Get full textMaster's thesis -
382
The usage intention of online payment methods and the effects of willingness to pay, pain of paying and perceived ownership
Published 2018Subjects: Get full text Get full textMaster's thesis -
383
From customer data to customer's data : reverse use of customer data as a tool for value co-creation
Published 2021Subjects: Get full text Get full textMaster's thesis -
384
Value creation through digital value-based selling activities
Published 2023Subjects: Get full text Get full textMaster's thesis -
385
The drivers of employee brand endorsement in social media
Published 2022Subjects: Get full text Get full textMaster's thesis -
386
Instagram and Facebook brand community benefits consumers receive and value before and during the COVID-19 pandemic : case CrossFit
Published 2021Subjects: Get full text Get full textMaster's thesis