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301
The dark side of social media : why is social media so addictive?
Published 2023Subjects: Get full text Get full textMaster's thesis -
302
The antecedents of marketing automation success in system implementation process : case Finnish manufacturing company
Published 2020Subjects: Get full text Get full textMaster's thesis -
303
Consumer power >< brand force : defining brand equity assets for the empowered consumers
Published 2019Subjects: Get full text Get full textMaster's thesis -
304
Examining the antecedents and consequences of web brand experience
Published 2019Subjects: Get full text Get full textMaster's thesis -
305
Asiakkaan kokeman arvon muodostuminen yritysten välisessä liiketoimintasuhteessa
Published 2021Subjects: Get full text Get full textMaster's thesis -
306
The impact of influencer credibility on purchase intention in the endorsement of sustainable products
Published 2021Subjects: Get full text Get full textMaster's thesis -
307
Why do consumers buy organic coffee? : environmental, health and price considerations
Published 2020Subjects: Get full text Get full textMaster's thesis -
308
Going green or greenwashing? : perceived environmental brand incongruence in green advertising
Published 2019Subjects: Get full text Get full textMaster's thesis -
309
Measuring customer experience using Net Promoter Score (NPS) : Case public healthcare organizations in Finland
Published 2021Subjects: Get full text Get full textMaster's thesis -
310
Merging brands : the effects of a post-acquisition brand change to corporate customer relationships
Published 2022Subjects: Get full text Get full textMaster's thesis -
311
Sosiaalisen markkinoinnin ja arvojen vaikutus kuluttajan käyttäytymiseen
Published 2021Subjects: Get full text Get full textMaster's thesis -
312
Industrial branding using digital media : case: The Switch
Published 2012Subjects: Get full text Get full textMaster's thesis -
313
Identity and internal branding : from internal brand management to brand citizenship behavior - a case study
Published 2023Subjects: Get full text Get full textMaster's thesis -
314
Yhteiskuntapoliittinen hashtagaktivismi ja asiakassitoutuminen : case Dove
Published 2023Subjects: Get full text Get full textMaster's thesis -
315
Fomo-kuluttaminen nuorten kuluttajien keskuudessa sosiaalisen median kontekstissa
Published 2023Subjects: Get full text Get full textMaster's thesis -
316
Outsourcing a sales task, not the entire function : outcome determinants
Published 2019Subjects: Get full text Get full textMaster's thesis -
317
Public Sector Branding and Social Media Use
Published 2023Subjects: Get full text Get full textMaster's thesis -
318
Online marketing for the cookieless future in Finland
Published 2023Subjects: Get full text Get full textMaster's thesis -
319
Sosiaalisen eWOM-viestinnän vaikutukset Z-sukupolven ostopäätöksiin TikTokissa
Published 2023Subjects: Get full text Get full textMaster's thesis -
320
The Use of Big Data Analytics in the Strategic Marketing Decision-Making
Published 2022Subjects: Get full text Get full textMaster's thesis