Aihe-ehdotuksia
- 20423 2
- Marketing 2
- Markkinointi 2
- consumers 2
- kuluttajat 2
- marketing 2
- markkinointi 2
- ad avoidance 1
- advertising 1
- alennusmyynti 1
- arvo (ominaisuudet) 1
- asenteet 1
- attitudes 1
- brand equity 1
- brands 1
- brändit 1
- consumer attitudes 1
- discount sale 1
- freebie bundle 1
- mainonta 1
- myynninedistäminen 1
- offers 1
- perceived acquisition value 1
- perceived transaction value 1
- price discount 1
- programmatic advertising 1
- purchase intent 1
- purchase intention 1
- sales promotion 1
- tarjoukset 1
-
1
Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator
Julkaistu 2023Aiheet: Hae kokoteksti Hae kokotekstiPro gradu -
2
Programmatic advertising and consumer attitudes in online retailing
Julkaistu 2023Aiheet: Hae kokoteksti Hae kokotekstiPro gradu