Going green or greenwashing? : perceived environmental brand incongruence in green advertising Tekijä Jussila, Lotta

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Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements Tekijä Lehkonen, Mikko

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Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being Tekijä Helenius, Rosa

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Intercultural customer service encounters : a behavioral study of satisfactory and unsatisfactory service outcomes Tekijä Penttilä, Jaana

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Between looking back and moving ahead : an exploration of the role of the body and its movement in a music therapy case study Tekijä Bindewald, Mara

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Film, music and induced mixed-emotion Tekijä Rooyen, Suzanne van

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