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  1. 1
    Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook

    Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook by Krasila, Henriikka

    Published 2021
    Subjects:
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    Master's thesis
  2. 2
    Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior

    Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior by Karjala, Pinja

    Published 2021
    Subjects:
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    Master's thesis
  3. 3
    Building a personal political brand using Facebook and Instagram advertising

    Building a personal political brand using Facebook and Instagram advertising by Puomisto, Tommi

    Published 2020
    Subjects:
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    Master's thesis
  4. 4
    Strategic influencer communication and formation of purchase intention in social networking sites

    Strategic influencer communication and formation of purchase intention in social networking sites by Soininen, Sampo

    Published 2020
    Subjects:
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    Master's thesis
  5. 5
    Verkkohuijausten tyypit sosiaalisessa mediassa

    Verkkohuijausten tyypit sosiaalisessa mediassa by Hellsten, Joonas

    Published 2017
    Subjects:
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    Bachelor's thesis
  6. 6
    "I ate an apple today" : suitability of Facebook posts and reactions to norm violations

    "I ate an apple today" : suitability of Facebook posts and reactions to norm violations by Välimäki, Ville

    Published 2015
    Subjects: “…Social network sites…”
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    Master's thesis
  7. 7
    Social network site communities as agents and spaces of pursuing influence in society : forms, stages and attributes of building communicative power

    Social network site communities as agents and spaces of pursuing influence in society : forms, stages and attributes of building communicative power by Sormanen, Niina, kirjoittaja

    Published 2018
    Subjects:
    Linkki verkkoaineistoon
    Doctoral dissertation
  8. 8
    Social network site communities as agents and spaces of pursuing influence in society : forms, stages and attributes of building communicative power

    Social network site communities as agents and spaces of pursuing influence in society : forms, stages and attributes of building communicative power by Sormanen, Niina, kirjoittaja

    Published 2018
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
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