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  1. 1
    Effectiveness & the role of social media in a small organization's strategy in the personal training industry

    Effectiveness & the role of social media in a small organization's strategy in the personal training industry by Haapasalmi, Riina, Jussila, Joonatan

    Published 2018
    Subjects: “…Social media…”
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    Master's thesis
  2. 2
    Business customers' attitudes toward social media marketing

    Business customers' attitudes toward social media marketing by Palojärvi, Terhi

    Published 2018
    Subjects: “…social media marketing…”
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    Master's thesis
  3. 3
    The dark side of social media : why is social media so addictive?

    The dark side of social media : why is social media so addictive? by Ebrahim, Fiona

    Published 2023
    Subjects: “…problematic social media use…”
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    Master's thesis
  4. 4
    Social Media Influencers : Case Taiwan

    Social Media Influencers : Case Taiwan by Lin, Anne

    Published 2020
    Subjects:
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    Master's thesis
  5. 5
    Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram

    Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram by Lehtonen, Aino

    Published 2020
    Subjects:
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    Master's thesis
  6. 6
    Finnish lifestyle influencers roles and communication in Instagram advertisements

    Finnish lifestyle influencers roles and communication in Instagram advertisements by Penttinen, Emma

    Published 2024
    Subjects:
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    Master's thesis
  7. 7
    Visual social media engagement : Nordic brands on Instagram

    Visual social media engagement : Nordic brands on Instagram by Virnes, Ella

    Published 2022
    Subjects: “…social media engagement…”
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    Master's thesis
  8. 8
    Social media influencers in Finland : brand fit and communication strategy roles

    Social media influencers in Finland : brand fit and communication strategy roles by Huttula, Tia

    Published 2020
    Subjects: “…social media influencer…”
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    Master's thesis
  9. 9
    Distrust towards social media influencers : causes and contribution of user’s age, gender and social media use

    Distrust towards social media influencers : causes and contribution of user’s age, gender and social media use by Hautala, Miriam

    Published 2019
    Subjects:
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    Master's thesis
  10. 10
    Who holds the real influence? : generation z’s perceptions on influencers and social influence

    Who holds the real influence? : generation z’s perceptions on influencers and social influence by Kääpä, Laura

    Published 2021
    Subjects:
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    Master's thesis
  11. 11
    The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter

    The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter by Lehtikangas, Netta

    Published 2019
    Subjects:
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    Master's thesis
  12. 12
    Young consumers on social media

    Young consumers on social media by Tuominen, Jesse, kirjoittaja

    Published 2023
    Subjects:
    Linkki verkkoaineistoon
    Doctoral dissertation
  13. 13
    Engaging with generation Z : from face-to-face interactions to online communities

    Engaging with generation Z : from face-to-face interactions to online communities by Mäkitalo, Anni

    Published 2020
    Subjects: “…social media marketing…”
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    Master's thesis
  14. 14
    Approaching the concept of negative engagement in corporate communication

    Approaching the concept of negative engagement in corporate communication by Lievonen, Matias, kirjoittaja

    Published 2020
    Subjects:
    Linkki verkkoaineistoon
    Doctoral dissertation
  15. 15
    English teachers’ motives for joining teaching specific Facebook groups and the perceived usefulness of them

    English teachers’ motives for joining teaching specific Facebook groups and the perceived usefulness of them by Vesala, Vera

    Published 2018
    Subjects: “…social media…”
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    Bachelor's thesis
  16. 16
    Navigating a communication paradox : how an Italian tourism organisation managed communication via Facebook during Covid-19

    Navigating a communication paradox : how an Italian tourism organisation managed communication via Facebook during Covid-19 by Igonina, Anna

    Published 2021
    Subjects:
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    Master's thesis
  17. 17
    From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement

    From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement by KHUAT, Hoàng

    Published 2023
    Subjects:
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    Master's thesis
  18. 18
    Media relations after the introduction of social media

    Media relations after the introduction of social media by Mesila, Helin

    Published 2010
    Subjects:
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    Master's thesis
  19. 19
    Media relations after the introduction of social media

    Media relations after the introduction of social media by Mesila, Helin

    Published 2010
    Subjects:
    Master's thesis
  20. 20
    The use of YouTube in English lessons in Finnish lower secondary schools

    The use of YouTube in English lessons in Finnish lower secondary schools by Lehtimäki, Hanna

    Published 2014
    Subjects:
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    Bachelor's thesis
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