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1
Consumer behaviour and decision-making process of mature consumers in Finnish retail environment
Published 2021Subjects: Get full text Get full textMaster's thesis -
2
A comparative analysis of impulse buying strategies : case study of an online women apparel store
Published 2019Subjects: Get full text Get full textMaster's thesis -
3
Understanding cell culture customers : online, information-seeking, and buying behaviour of cell culture researchers
Published 2023Subjects: Get full text Get full textMaster's thesis -
4
Factors affecting brick and mortar channel choice in an omnichannel environment
Published 2018Subjects: Get full text Get full textMaster's thesis -
5
What is behind a software acquisition process? : empirical case study focusing on Finnish IT Service Provider and its potential customers
Published 2018Subjects: Get full text Get full textMaster's thesis -
6
Utilising marketing automation to support sales in digital business-to-business environment
Published 2018Subjects: Get full text Get full textMaster's thesis -
7
Examining the effects online targeting has on consumers' purchase decisions
Published 2020Subjects: Get full text Get full textMaster's thesis