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  1. 1
    Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator

    Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator Tekijä Shang, Yue

    Julkaistu 2023
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  2. 2
    Relationship emergence and the usage of digital channels in the emergence process

    Relationship emergence and the usage of digital channels in the emergence process Tekijä Koivisto, Kaisu

    Julkaistu 2018
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  3. 3
    Value creation through digital value-based selling activities

    Value creation through digital value-based selling activities Tekijä Tiainen, Petra

    Julkaistu 2023
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  4. 4
    Value propositions in augmented reality mobile games : most desirable game features in Pokémon GO

    Value propositions in augmented reality mobile games : most desirable game features in Pokémon GO Tekijä Honka, Niina

    Julkaistu 2022
    Hae kokoteksti Hae kokoteksti
    Pro gradu
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