Conveying and building up humour in a YouTube vlog : what's so funny about "the fridge is built in"? Tekijä Väinä, Janika

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Social media influencers’ discourse on steroids : role models or cautionary tales? Tekijä Vainio, Otto

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Finnish lifestyle influencers roles and communication in Instagram advertisements Tekijä Penttinen, Emma

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From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement Tekijä KHUAT, Hoàng

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The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam Tekijä Pham, Phuong Anh

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Negative engagement enforcing emotional labor in parasocial relationships between social media influencers and followers Tekijä Kalvi, Taru, Knuutinen, Iina

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Who holds the real influence? : generation z’s perceptions on influencers and social influence Tekijä Kääpä, Laura

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"How's a woman gonna respect you as a man if people don't fear you?” : gender representations of Andrew Tate Tekijä Paananen, Elina

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