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  1. 1
    Factors affecting brick and mortar channel choice in an omnichannel environment

    Factors affecting brick and mortar channel choice in an omnichannel environment by Helke, Iida

    Published 2018
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    Master's thesis
  2. 2
    The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm

    The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm by Presley, Matthew

    Published 2021
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    Master's thesis
  3. 3
    Liiketoimintatiedon hallinnan hyödyntäminen kaikkikanavaisessa vähittäiskaupassa

    Liiketoimintatiedon hallinnan hyödyntäminen kaikkikanavaisessa vähittäiskaupassa by Hämäläinen, Aleksandra

    Published 2023
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    Bachelor's thesis
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