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    The antecedents of marketing automation success in system implementation process : case Finnish manufacturing company

    The antecedents of marketing automation success in system implementation process : case Finnish manufacturing company by Hämäläinen, Roosa

    Published 2020
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    Master's thesis
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    Utilising marketing automation to support sales in digital business-to-business environment

    Utilising marketing automation to support sales in digital business-to-business environment by Lampinen, Anna

    Published 2018
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    Master's thesis
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