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  1. 1
    Trust and credibility : a conceptual analysis with a special focus on Finnish business environment

    Trust and credibility : a conceptual analysis with a special focus on Finnish business environment Tekijä Palttala, Pauliina

    Julkaistu 2006
    Pro gradu
  2. 2
    Authenticity and credibility in American reality rap : Ice-T 1986-1992

    Authenticity and credibility in American reality rap : Ice-T 1986-1992 Tekijä Niskanen, Antti

    Julkaistu 2006
    Pro gradu
  3. 3
    The influence of priming on perceived authenticity, credibility and emotions in sponsored content

    The influence of priming on perceived authenticity, credibility and emotions in sponsored content Tekijä Pirttimäki, Tuisku

    Julkaistu 2018
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  4. 4
    Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials

    Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials Tekijä Uusitalo, Ilona

    Julkaistu 2019
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  5. 5
    The impact of influencer credibility on purchase intention in the endorsement of sustainable products

    The impact of influencer credibility on purchase intention in the endorsement of sustainable products Tekijä Kiss, Réka

    Julkaistu 2021
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  6. 6
    An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model

    An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model Tekijä Moisio, Etleva

    Julkaistu 2020
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  7. 7
    Persuasiveness of sources in the COVID-19 public health crisis

    Persuasiveness of sources in the COVID-19 public health crisis Tekijä Körkkö, Laura

    Julkaistu 2021
    Hae kokoteksti Hae kokoteksti
    Pro gradu
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