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1
Fandom as an online support group : a case study of CW's Supernatural
Published 2016Get full text Get full textBachelor's thesis -
2
Communication between a sports organization and its brand community : an action research study
Published 2021Get full text Get full textMaster's thesis -
3
Identifying drivers of brand polarization from consumer perspective
Published 2021Get full text Get full textMaster's thesis