Understanding cell culture customers : online, information-seeking, and buying behaviour of cell culture researchers Tekijä Uusitalo, Eveliina

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What is behind a software acquisition process? : empirical case study focusing on Finnish IT Service Provider and its potential customers Tekijä Kuorelahti, Topi

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Factors affecting brick and mortar channel choice in an omnichannel environment Tekijä Helke, Iida

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Utilising marketing automation to support sales in digital business-to-business environment Tekijä Lampinen, Anna

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Examining the effects online targeting has on consumers' purchase decisions Tekijä Hiirsalmi, Sami

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A comparative analysis of impulse buying strategies : case study of an online women apparel store Tekijä Malik, Anam

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Consumer behaviour and decision-making process of mature consumers in Finnish retail environment Tekijä Westerholm, Max

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