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  1. 1
    Interpretation of advertising pictures in cross-cultural setting

    Interpretation of advertising pictures in cross-cultural setting by Ristimäki, Olli

    Published 2008
    Master's thesis
  2. 2
    The use of English in Finnish television advertising

    The use of English in Finnish television advertising by Kankkunen, Taru

    Published 2005
    Master's thesis
  3. 3
    Needs in magazine advertising imagery

    Needs in magazine advertising imagery by Palonen, Tiina

    Published 2003
    Master's thesis
  4. 4
    Co-creation of value in advertising : an interpretive study from the consumers ́ perspective

    Co-creation of value in advertising : an interpretive study from the consumers ́ perspective by Aaltonen, Heli

    Published 2010
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    Linkki verkkoaineistoon
    Käytettävissä vapaakappalekirjastoissa
    Doctoral dissertation
  5. 5
    "Very élegante, very fun, very you" : English influence in French advertising

    "Very élegante, very fun, very you" : English influence in French advertising by Haaraniemi, Hanna

    Published 2008
    Master's thesis
  6. 6
    Children in advertisements : visual representation of children in Time magazine, volumes of 1994, 2004 and 2014

    Children in advertisements : visual representation of children in Time magazine, volumes of 1994, 2004 and 2014 by Myllylä, Kati, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  7. 7
    "I love Felix" : representations of gender in advertisements in British and Finnish interior decorating magazines

    "I love Felix" : representations of gender in advertisements in British and Finnish interior decorating magazines by Nykänen, Merja

    Published 2008
    Master's thesis
  8. 8
    Co-creation of value in advertising : an interpretive study from the consumers' perspective

    Co-creation of value in advertising : an interpretive study from the consumers' perspective by Aaltonen, Heli

    Published 2010
    Doctoral dissertation
  9. 9
    Äänen retoriikka lastenmainoksissa : musiikki, äänitehosteet ja puheen ei-kielelliset elementit vaikuttamisen välineinä

    Äänen retoriikka lastenmainoksissa : musiikki, äänitehosteet ja puheen ei-kielelliset elementit vaikuttamisen välineinä by Martti, Pirkko

    Published 2013
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  10. 10
    Äänen retoriikka lastenmainoksissa : musiikki, äänitehosteet ja puheen ei-kielelliset elementit vaikuttamisen välineinä

    Äänen retoriikka lastenmainoksissa : musiikki, äänitehosteet ja puheen ei-kielelliset elementit vaikuttamisen välineinä by Martti, Pirkko

    Published 2013
    Linkki verkkoaineistoon
    Doctoral dissertation
  11. 11
    Finnish lifestyle influencers roles and communication in Instagram advertisements

    Finnish lifestyle influencers roles and communication in Instagram advertisements by Penttinen, Emma

    Published 2024
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    Master's thesis
  12. 12
    Children in advertisements : visual representation of children in Time magazine, volumes of 1994, 2004 and 2014

    Children in advertisements : visual representation of children in Time magazine, volumes of 1994, 2004 and 2014 by Myllylä, Kati

    Published 2017
    Get full text Get full text
    Master's thesis
  13. 13
    Going green or greenwashing? : perceived environmental brand incongruence in green advertising

    Going green or greenwashing? : perceived environmental brand incongruence in green advertising by Jussila, Lotta

    Published 2019
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    Master's thesis
  14. 14
    Racism in advertising in the beauty industry : emotional responses in social media during racism related crises

    Racism in advertising in the beauty industry : emotional responses in social media during racism related crises by Vallius, Heidi

    Published 2019
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    Master's thesis
  15. 15
    Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements

    Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements by Lehkonen, Mikko

    Published 2021
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    Master's thesis
  16. 16
    ’Unexpected and undeniably bold’ : masculine presentations in men's fragrance descriptions

    ’Unexpected and undeniably bold’ : masculine presentations in men's fragrance descriptions by Heikkinen, Katarina

    Published 2023
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    Master's thesis
  17. 17
    Representations of “female Asian look” in Advertising : Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market

    Representations of “female Asian look” in Advertising : Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market by Rong, Haoyi

    Published 2020
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    Master's thesis
  18. 18
    Building a personal political brand using Facebook and Instagram advertising

    Building a personal political brand using Facebook and Instagram advertising by Puomisto, Tommi

    Published 2020
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    Master's thesis
  19. 19
    Controversies over social group representation in advertisements : a case study on Hornbach’s The Smell of Spring narrative ad

    Controversies over social group representation in advertisements : a case study on Hornbach’s The Smell of Spring narrative ad by Anipa, Florence

    Published 2020
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    Master's thesis
  20. 20
    Examining the effects online targeting has on consumers' purchase decisions

    Examining the effects online targeting has on consumers' purchase decisions by Hiirsalmi, Sami

    Published 2020
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    Master's thesis
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