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"Very élegante, very fun, very you" : English influence in French advertising
Published 2008Master's thesis -
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"I love Felix" : representations of gender in advertisements in British and Finnish interior decorating magazines
Published 2008Master's thesis -
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Co-creation of value in advertising : an interpretive study from the consumers' perspective
Published 2010Doctoral dissertation -
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Äänen retoriikka lastenmainoksissa : musiikki, äänitehosteet ja puheen ei-kielelliset elementit vaikuttamisen välineinä
Published 2013Linkki verkkoaineistoon
Doctoral dissertation -
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Dialogue instead of a monologue : advertisers' expectations towards the media
Published 2011Get full text Get full textMaster's thesis -
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Finnish-English codeswitching in advertising : opinions of teenagers and copywriters
Published 1997Get full text Get full textMaster's thesis -
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"Unfounded bitchy nagging performed by fools" : discourse analysis of Varusteleka's advertising
Published 2016Get full text Get full textBachelor's thesis -
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The gender of shaving : the depiction of gender roles and stereotypes in Gillette's advertisements
Published 2021Get full text Get full textBachelor's thesis -
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The Smoking Image : Persuasion in Western Cigarette Advertising
Published 2021Get full text Get full textBachelor's thesis -
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“To The Moon?” : a study on the use of rhetorical devices in cryptocurrency advertisement
Published 2022Get full text Get full textBachelor's thesis -
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The skinny & the plus-size : images of women in the Calvin Klein campaign #mycalvins
Published 2022Get full text Get full textBachelor's thesis -
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Representation of gender in Dove’s advertising images
Published 2019Get full text Get full textBachelor's thesis