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yhteisen arvontuottamisen malli
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advertising
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Co-creation of value in advertising : an interpretive study from the consumers' perspective
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Aaltonen, Heli
Published 2010
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Doctoral dissertation
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Co-creation of value in advertising : an interpretive study from the consumers ́ perspective
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Aaltonen, Heli
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Linkki verkkoaineistoon
Käytettävissä vapaakappalekirjastoissa
Doctoral dissertation
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Doctoral dissertation
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advertising
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arvonluonti
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co-creation of value
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co-production
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2
consumers
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consumption
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2
kuluttajat
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kulutus
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kulutustutkimus
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kustomointi
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kvalitatiivinen tutkimus
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mainonta
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markkinointi
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markkinointitutkimus
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roolit
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yhteisen arvontuottamisen malli
values
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Kauppakorkeakoulu
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advertising
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consumers
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marketing research
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roles (expected behaviour)
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value creation
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