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asiakkuudenhallinta
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E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business
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Ylinen, Sari
Published 2019
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Master's thesis
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asiakkuudenhallinta
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business-to-business commerce
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customer relationship management
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e-commerce
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machinery industry
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marketing
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markkinointi
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myyntipäälliköt
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sales enablement
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sales managers
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web-analytics
yritysmyynti
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Kauppakorkeakoulu
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business-to-business marketing
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