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The essential knowledge, skills and personal attributes of the 2020s marketing professional
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Ojanperä, Riikka
Published 2022
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Master's thesis
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ammattitaito
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education and training
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koulutus
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marketing
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marketing knowledge
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markkinoinnin koulutus
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markkinointi
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markkinointitiedot
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meta-skills
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metataidot
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personal attributes
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persoonallisuuspiirteet
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professional skills
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technical skills
tekniset taidot
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Kauppakorkeakoulu
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customer orientation
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