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Promotional sweepstakes' potential to engage customers on Facebook
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Räty, Jessica
Published 2021
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Master's thesis
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digitaalinen markkinointi
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digital consumer engagement
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digital marketing
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marketing
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markkinointi
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prize promotions
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social media engagement
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sosiaalinen media
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sweepstakes design
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sweepstakes marketing
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sweepstakes promotions
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