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Expectations, objectives and use of digital marketing in Finnish ice hockey sponsorship - Case Liiga Oy
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Rapola, Juha
Published 2019
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Master's thesis
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digitaalinen markkinointi
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digital marketing
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marketing
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marketing communication
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markkinointi
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markkinointiviestintä
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media
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social media
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sosiaalinen media
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sponsorointi
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sponsorship
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sport sponsorship
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