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  1. 1
    Exploring consumer motivations, engagement and customer value in online brand communities : a perspective from tourism, travel and hospitality services

    Exploring consumer motivations, engagement and customer value in online brand communities : a perspective from tourism, travel and hospitality services by Ukpabi, Dandison C., kirjoittaja

    Published 2020
    Linkki verkkoaineistoon
    Linkki verkkoaineistoon
    Doctoral dissertation
  2. 2
    Exploring consumer motivations, engagement and customer value in online brand communities : a perspective from tourism, travel and hospitality services

    Exploring consumer motivations, engagement and customer value in online brand communities : a perspective from tourism, travel and hospitality services by Ukpabi, Dandison C., kirjoittaja

    Published 2020
    JYX-julkaisuarkisto / JYX Digital Archive
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  3. 3
    Persuasiveness of sources in the COVID-19 public health crisis

    Persuasiveness of sources in the COVID-19 public health crisis by Körkkö, Laura

    Published 2021
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    Master's thesis
  4. 4
    Strategic influencer communication and formation of purchase intention in social networking sites

    Strategic influencer communication and formation of purchase intention in social networking sites by Soininen, Sampo

    Published 2020
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    Master's thesis
  5. 5
    The influence of priming on perceived authenticity, credibility and emotions in sponsored content

    The influence of priming on perceived authenticity, credibility and emotions in sponsored content by Pirttimäki, Tuisku

    Published 2018
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    Master's thesis
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