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Business customers' attitudes toward social media marketing
Published 2018Get full text Get full textMaster's thesis -
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Engaging with generation Z : from face-to-face interactions to online communities
Published 2020Get full text Get full textMaster's thesis -
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Examining the effects online targeting has on consumers' purchase decisions
Published 2020Get full text Get full textMaster's thesis -
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Effects of micro-influencer marketing on Z-generation behavior
Published 2023Get full text Get full textMaster's thesis