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  1. 1
    Engaging with generation Z : from face-to-face interactions to online communities

    Engaging with generation Z : from face-to-face interactions to online communities by Mäkitalo, Anni

    Published 2020
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    Master's thesis
  2. 2
    Effects of micro-influencer marketing on Z-generation behavior

    Effects of micro-influencer marketing on Z-generation behavior by Vanha-Aho, Maija

    Published 2023
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    Master's thesis
  3. 3
    Examining the effects online targeting has on consumers' purchase decisions

    Examining the effects online targeting has on consumers' purchase decisions by Hiirsalmi, Sami

    Published 2020
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    Master's thesis
  4. 4
    Business customers' attitudes toward social media marketing

    Business customers' attitudes toward social media marketing by Palojärvi, Terhi

    Published 2018
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    Master's thesis
  5. 5
    The green profiles : using social media for communicating corporate environmental issues to external stakeholders

    The green profiles : using social media for communicating corporate environmental issues to external stakeholders by Bui, Nghiem Dac Vinh

    Published 2018
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    Master's thesis
  6. 6
    The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter

    The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter by Lehtikangas, Netta

    Published 2019
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    Master's thesis
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