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2
Effects of micro-influencer marketing on Z-generation behavior
Published 2023Subjects: Get full text Get full textMaster's thesis -
3
Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior
Published 2021Subjects: Get full text Get full textMaster's thesis -
4
Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis
Published 2021Subjects: Get full text Get full textMaster's thesis -
5
The impact of user-generated online reviews on pre-travel planning and accommodation selection processes of Finnish millennial consumers
Published 2021Subjects: Get full text Get full textMaster's thesis