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B2B organizations cultivating relationships in social media
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Nousiainen, Sini
Published 2019
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Master's thesis
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B2B
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Facebook
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content analysis
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interactivity
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interaktiivisuus
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organization-public-relationship
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public relations
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relationship cultivation strategies
sisällönanalyysi
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social media
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sosiaalinen media
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suhdetoiminta
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business-to-business marketing
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