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    The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context

    The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context by Häkkinen, Juho, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  2. 2
    The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context

    The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context by Häkkinen, Juho

    Published 2016
    Get full text Get full text
    Master's thesis
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