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Kvalitatiivinen tutkimus
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attitudes
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markkinointi
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mobile advertising
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qualitative attitude research
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Consumers' attitudes toward mobile advertising : a rhetorical approach
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Andersson, Sanna
Published 2015
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Master's thesis
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Kvalitatiivinen tutkimus
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asenteet
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attitudes
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markkinointi
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mobiilimarkkinointi
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mobile advertising
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qualitative attitude approach
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qualitative attitude research
rhetorical social psychology
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Kauppakorkeakoulu
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advertising
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attitudes
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marketing
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mobile marketing
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rhetoric
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