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How firms engage in product and promotion adaptation when entering foreign markets
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Sorvari, Annika
Published 2023
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Master's thesis
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creative industries
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foreign market entry
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luovat toimialat
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pienet ja keskisuuret yritykset
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product adaptation
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product development
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promotion adaptation
small and medium-sized enterprises
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tuotekehitys
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Kauppakorkeakoulu
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enterprises
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