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  1. 1
    Argumentative and persuasive wordplay in print advertisements

    Argumentative and persuasive wordplay in print advertisements by Hopeela, Janne

    Published 1993
    Master's thesis
  2. 2
    Âzykovye sposoby vozdejstviâ na čitatelej v sovremennyh russkih gazetah : analiz materialov o referendume 1993-go goda po gazetam "Pravda", "Izvestiâ" i "Moskovskij Komsomolec"

    Âzykovye sposoby vozdejstviâ na čitatelej v sovremennyh russkih gazetah : analiz materialov o referendume 1993-go goda po gazetam "Pravda", "Izvestiâ" i "Moskovskij Komsomolec"
    Языковые способы воздействия на читателей в современных русских газетах : анализ материалов о референдуме 1993-го года по газетам "Правда", "Известия" и "Московский Комсомолец" /
    by Paananen, Arja

    Published 1995
    Master's thesis
  3. 3
    Intertextual references to films and television series in advertising : a qualitative content analysis of types of references and their roles in persuasion

    Intertextual references to films and television series in advertising : a qualitative content analysis of types of references and their roles in persuasion by Iiliäinen, Tiia

    Published 2022
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    Master's thesis
  4. 4
    Strategic influencer communication and formation of purchase intention in social networking sites

    Strategic influencer communication and formation of purchase intention in social networking sites by Soininen, Sampo

    Published 2020
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    Master's thesis
  5. 5
    Persuasiveness of sources in the COVID-19 public health crisis

    Persuasiveness of sources in the COVID-19 public health crisis by Körkkö, Laura

    Published 2021
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    Master's thesis
  6. 6
    “You, who can resend life or raise the dead” : a study on rhetorical devices and persuasiveness of games console TV advertising

    “You, who can resend life or raise the dead” : a study on rhetorical devices and persuasiveness of games console TV advertising by Laulainen, Emilia

    Published 2021
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    Bachelor's thesis
  7. 7
    Persuasion tactics used in corporate and activists’ communication

    Persuasion tactics used in corporate and activists’ communication by Arti, Alina

    Published 2023
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    Master's thesis
  8. 8
    Emotional appeals as persuasion techniques in non-profit organization Greenpeace’s Twitter account

    Emotional appeals as persuasion techniques in non-profit organization Greenpeace’s Twitter account by Harju, Veera

    Published 2020
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    Bachelor's thesis
  9. 9
    Get a Mac : conversations in Apple's advertising campaign

    Get a Mac : conversations in Apple's advertising campaign by Laitinen, Sara

    Published 2015
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    Bachelor's thesis
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