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Fundamental Motives Framework
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digitaalinen markkinointi
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Personalized marketing at the right time : toward motivation-based temporal dynamics in web personalization
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Salonen, Ville 1985- kirjoittaja
Published 2021
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Doctoral dissertation
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Fundamental Motives Framework
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digitaalinen markkinointi
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experiment
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kohdennettu markkinointi
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motivaatio
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oikea-aikaisuus
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personointi
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personoitu markkinointi
systematic literature review
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temporal dynamics
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täsmämarkkinointi
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web personalization
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Kauppakorkeakoulu
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digital marketing
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marketing
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motivation (mental objects)
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personifying
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precision marketing
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