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Effectiveness & the role of social media in a small organization's strategy in the personal training industry
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Haapasalmi, Riina
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Jussila, Joonatan
Published 2018
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Master's thesis
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Master's thesis
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Social media
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effectiveness of social media
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fitness-urheilu
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personal trainerit
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personal training industry
profitability of social media
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social media strategy
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sosiaalinen media
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vaikuttavuus
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Kauppakorkeakoulu
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fitness sports
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organisations (systems)
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personal trainers
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social media
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strategies
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