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I recommend what you recommend : impact of social influence and brand perceptions on consumer recommendations
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Kukkonen, Maria, kirjoittaja
Published 2017
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JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis
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I recommend what you recommend : impact of social influence and brand perceptions on consumer recommendations
by
Kukkonen, Maria
Published 2017
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brändit
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mieltymykset
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adaptation (change)
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brands
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influencing
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social effects
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consumers
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