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arvonluonti
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Asiakkaan sitoutuminen ja arvon luominen online-brändiyhteisöissä
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Hytönen, Milla
Published 2020
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Master's thesis
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arvonluonti
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brändit
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käytänne
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netnografia
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online-brändiyhteisö
sitoutuminen
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Kauppakorkeakoulu
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arvonluonti
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asiakkaat
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brändit
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markkinointi
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sitoutuminen (toiminta)
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