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Advancing the consumer engagement concept : insights into its definition, measurement, and relationships
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Hepola, Janne, kirjoittaja
Published 2019
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Advancing the consumer engagement concept : insights into its definition, measurement, and relationships
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Hepola, Janne, kirjoittaja
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commitment
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definition
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kuluttajakäyttäytyminen
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literature review
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measurement
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nomological network
osallistaminen
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relationship
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sitouttaminen
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