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  1. 1
    Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis

    Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis Tekijä Aalto, Aleksi

    Julkaistu 2021
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  2. 2
    Possibilities of mobile marketing in classical music audience development : a charting survey on classical music audiences’ willingness to adopt an orchestra branded mobile application

    Possibilities of mobile marketing in classical music audience development : a charting survey on classical music audiences’ willingness to adopt an orchestra branded mobile applica... Tekijä Piiroinen, Petra

    Julkaistu 2019
    Hae kokoteksti Hae kokoteksti
    Pro gradu
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