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Yrittäjän strateginen orientaatio ja liiketoiminnan suorituskyky : käsiteteoreettinen tutkimus ja mallinnus
Published 2011Master's thesis -
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Suomalaisten pk-yritysten markkinointiviestinnän piirteet ja markkinointisuunnittelun ongelmakohdat
Published 2004Master's thesis -
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Perceptions of digital marketing usage in Finnish SMEs : a case study
Published 2012Master's thesis -
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The mobile phone as a marketing tool for Finnish small and medium sized service companies
Published 2009Master's thesis -
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Digitization of the communication and its implications for marketing
Published 2014JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
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Digitization of the communication and its implications for marketing
Published 2014Linkki verkkoaineistoon
Doctoral dissertation -
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Brand building in startups : best practices and influence on angel investor decision-making
Published 2020Get full text Get full textMaster's thesis -
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Managing a start-up brand from founder competence and nets
Published 2019Get full text Get full textMaster's thesis -
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Hakukoneoptimoinnin käyttöönotto ja omaksuminen pienissä ja keskisuurissa yrityksissä
Published 2018Get full text Get full textMaster's thesis -
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A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs
Published 2017Get full text Get full textMaster's thesis -
15
Hakukoneoptimointi pk-yritysten markkinoinnin tehostamisessa
Published 2020Get full text Get full textBachelor's thesis -
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International performance of Finnish information technology SMEs
Published 2019Get full text Get full textMaster's thesis -
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Perspective of small enterprises : how web analytics are used by Finnish online retailers?
Published 2018Get full text Get full textMaster's thesis -
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Internationalization, networks and industry related factors : the case of Finnish digital game industry
Published 2016Get full text Get full textMaster's thesis -
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