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1
Capability Maturity Model for data-driven marketing
Published 2020Get full text Get full textMaster's thesis -
2
Case study : utilisation of marketing automation technology in industrial B2B-company
Published 2021Get full text Get full textMaster's thesis -
3
A comparative analysis of impulse buying strategies : case study of an online women apparel store
Published 2019Get full text Get full textMaster's thesis