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1
Greenwashing : consumer perspective
Published 2022Subjects: Get full text Get full textMaster's thesis -
2
Understanding cell culture customers : online, information-seeking, and buying behaviour of cell culture researchers
Published 2023Subjects: Get full text Get full textMaster's thesis -
3
Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
Published 2020Subjects: Get full text Get full textMaster's thesis -
4
Why do consumers buy organic coffee? : environmental, health and price considerations
Published 2020Subjects: Get full text Get full textMaster's thesis -
5
"Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce
Published 2023Subjects: Get full text Get full textMaster's thesis -
6
Effects of micro-influencer marketing on Z-generation behavior
Published 2023Subjects: Get full text Get full textMaster's thesis -
7
Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis
Published 2021Subjects: Get full text Get full textMaster's thesis -
8
Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being
Published 2023Subjects: Get full text Get full textMaster's thesis -
9
The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm
Published 2021Subjects: Get full text Get full textMaster's thesis