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2
Social media usage among generation Z in a sport event
Published 2022Get full text Get full textMaster's thesis -
3
Communication between a sports organization and its brand community : an action research study
Published 2021Get full text Get full textMaster's thesis -
4
The future potential of gamification in a professional sports marketing context
Published 2022Get full text Get full textMaster's thesis -
5
Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship
Published 2023Get full text Get full textMaster's thesis -
6
Taitoluistelu mahdollisena sponsoroinnin kohteena
Published 2016Get full text Get full textMaster's thesis -
7
Expectations, objectives and use of digital marketing in Finnish ice hockey sponsorship - Case Liiga Oy
Published 2019Get full text Get full textMaster's thesis