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University of Jyväskylä
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kokemustalous
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asiakaskokemus
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customer experience
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e-commerce
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experience economy
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kokemustalous
kuluttajakäyttäytyminen
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online customer experience
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verkkokauppa
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Asiakaskokemuksen muodostuminen offline- ja online-ympäristössä
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Westerholm, Max
Published 2017
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Bachelor's thesis
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Bachelor's thesis
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asiakaskokemus
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1
customer experience
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e-commerce
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experience economy
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kokemustalous
kuluttajakäyttäytyminen
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1
online customer experience
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verkkokauppa
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Informaatioteknologian tiedekunta
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asiakaskokemus
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asiakastyytyväisyys
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asiakkaat
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brändit
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digitaalinen markkinointi
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fin
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