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University of Jyväskylä
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interkulturelles Marketing
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„Direkt aus der arktischen Natur Finnlands“: Image von und Stereotype über Finnland auf den deutschsprachigen Websites zweier finnischer Lebensmittelunternehmen
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Paajanen, Aino
Published 2020
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Master's thesis
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Image
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brändit
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imago
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interkulturelles Marketing
kulttuurienvälisyys
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markkinointi
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qualitative Inhaltsanalyse
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stereotypiat
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Humanistis-yhteiskuntatieteellinen tiedekunta
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deu
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