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integrated marketing communications
Stora Enso (yhtiö)
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brand awareness
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branding process
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brändit
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marketing communications
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markkinointiviestintä
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paper industry
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Communication of the branding process : the case of UPM-Kymmene Printing Papers' rebranding
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Kunnas, Anneli
Published 2001
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Master's thesis
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Effectiveness of marketing communications in business-to-business company : case study: Stora Enso consumer boards, chocolate and confectionary customers
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Pekkala, Jarkko
Published 2004
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integrated marketing communications
Stora Enso (yhtiö)
1 results
1
brand awareness
1 results
1
branding process
1 results
1
brändit
1 results
1
image
1 results
1
marketing communications
1 results
1
markkinointiviestintä
1 results
1
paper industry
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1
paperiteollisuus
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sisäinen viestintä
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Humanistis-yhteiskuntatieteellinen tiedekunta
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Kauppakorkeakoulu
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marketing communication
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brands
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business-to-business marketing
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communication
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consumer behaviour
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customers
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marketing
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paper industry
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printing paper
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