Strategic influencer communication and formation of purchase intention in social networking sites by Soininen, Sampo

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Who holds the real influence? : generation z’s perceptions on influencers and social influence by Kääpä, Laura

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"Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce by Nevala, Emma

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Controversies over social group representation in advertisements : a case study on Hornbach’s The Smell of Spring narrative ad by Anipa, Florence

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Finnish lifestyle influencers roles and communication in Instagram advertisements by Penttinen, Emma

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Influencing policy change through advocacy communication : sexual and reproductive health and rights in East and Southern Africa by Nordbäck, Essi

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@realDonaldTrump tweets : How Donald Trump Talks About Different Ethnic Groups on His Twitter Account by Jantunen, Oona

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“Can you make me a meme that lets the younger generation know I’m the cool candidate?” : analysis of sponsored meme advertisements in a presidential campaign by Tolonen, Anni

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