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The impact of store atmospherics and store layout on customer behavior in a hardware store retail setting : case: do-it-yourself store
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Skottman, Timo
Published 2015
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Master's thesis
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Store atmospherics
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customer behavior
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1
customer move-ment
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1
hardware store
1 results
1
ilmapiiri
1 results
1
impulse buying
1 results
1
in-store marketing
markkinointi
1 results
1
ostaminen
1 results
1
ostokäyttäytyminen
1 results
1
path data
1 results
1
rautakaupat
1 results
1
retail
1 results
1
store layout
1 results
1
vähittäiskauppa
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Kauppakorkeakoulu
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customers
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hardware stores
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marketing
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retail trade
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shops
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