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The portrayals of women in advertisements and their brand-related impacts: A study in Vietnam
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Nguyen, Chuong
Published 2020
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Master's thesis
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Gender stereotypes
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advertisements
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advertising
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brand-related impact
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brands
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brändit
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female stereotypes
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mainokset
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mainonta
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naiset
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qualitative content analysis
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quantitative content analysis
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stereotypiat
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stereotypies
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sukupuoli
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