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University of Jyväskylä
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Family business branding : communicating a family-based brand identity
by
Elbanna, Karim
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Hakala, Henna-Leena
Published 2017
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Master's thesis
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Family business
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brändäys
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familial component
familiness
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family business branding
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family-based brand identity
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markkinointiviestintä
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perheyritykset
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yrityskuva
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Kauppakorkeakoulu
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branding
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brands
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corporate image
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enterprises
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family businesses
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