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The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context
Published 2016Subjects: “…vähittäiskauppa…”
JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context
Published 2016Subjects: Get full text Get full textMaster's thesis