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1
The use of digital analytics for measuring and optimizing digital marketing performance
Published 2016Linkki verkkoaineistoon
Doctoral dissertation -
2
The use of digital analytics for measuring and optimizing digital marketing performance
Published 2016JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
3
The Use of Big Data Analytics in the Strategic Marketing Decision-Making
Published 2022Get full text Get full textMaster's thesis -
4
Capability Maturity Model for data-driven marketing
Published 2020Get full text Get full textMaster's thesis -
5
Factors affecting the success of AI campaigns in marketing : data perspective
Published 2020Get full text Get full textMaster's thesis