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Mapping the customer journey through experiences : a Finnish case company study
by
Nolvi, Marianna
Published 2018
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Master's thesis
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asiakaskokemus
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asiakassuhde
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customer experience
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customer journey
customer persona
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customer relationship
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journey mapping
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palvelumuotoilu
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service design
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Kauppakorkeakoulu
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customer experience
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customer orientation
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customers
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experiences (knowledge)
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mapping
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eng
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